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Sheffield-based outsourced direct sales and marketing company, LuCreative is a young firm with big goals, and it has implemented a new work ethic initiative to boost turnover in 2018.

Managing Director at LuCreative, Connor Hodgson argues that “as long as someone possesses a strong work ethic, anything is possible!” When it comes to talent acquisition, work ethic is one of the traits the firm looks for. With the New Year right around the corner, the company has been assessing the year to date and has started to implement a new work ethic initiative to boost turnover in 2018. To achieve its growth goals, Managing Director, Connor Hodgson has implemented a new strategy to increase work ethic.

1/ Professionalism

Professionalism is multifaceted, including how someone dresses to how they treat others. “At LuCreative, we urge contractors to dress for the role they want, not for the one they’re in.” outlines Mr Hodgson. the Managing Director also refers to a famous quote “ I was raised to treat the janitor with the same respect as the CEO.”  Professionalism is a broad category that encompasses all the other elements of a strong work ethic.

2/ Dedication

In business and personal pursuits, dedication is an invaluable attribute. With commitment, people will power through until the job is done.  At LuCreative, the firm is encouraging contractors to strive to deliver outstanding results and put in the extra time and energy to get things done right.   

3/ Determination

Without determination, success is impossible. “The road to success is full of ups and downs and therefore, having the ability to bounce back and keep going in the face of adversity is what differentiates the successful from the unsuccessful,” stated Mr Hodgson.

4/ Accountability

“Having the ability to take personal responsibility for outcomes that are unexpected is crucial for maintaining a strong work ethic.” revealed the Managing director. LuCreative believes that people will progress their development when they own their mistakes and use them as learning experiences to do better next time.

“2017 has been a great first year for us, and I am excited to see our people start to apply these tactics and to see the results,” commented Mr Hodgson.

Based in Sheffield City Centre, LuCreative is an outsourced direct sales and marketing company. The firm is a specialist in direct sales and marketing that has a passion for sales and exceptional customer service, ensuring it will make its clients brand one that consumers want to choose time and again, over the competition.

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