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LuCreative promote the importance of cultivating a great company culture

The vibrant and ambitious startup, LuCreative argue that a great company culture is critical for business success and the Sheffield-based direct sales and marketing specialist has revealed how it has created a fun, friendly and nurturing working environment.

Since its launch in August this year, LuCreative has exceeded projections, and the firm believes this is due to its commitment to cultivating a motivating and inspiring working environment where it assists and encourages contractors to achieve their goals and reach their full potential. Here, the firm has revealed how to cultivate a great company culture.


LuCreative argues that fun and success go hand in hand. The direct sales and marketing specialist doesn’t comply with typical corporate working environments. It invests a great deal of time into creating a fun and upbeat working environment so that contractors enjoy what they do and look forward to going to work every day. LuCreative is urging companies to work hard and have fun along with way. LuCreative argues that a fun work environment is great for morale and also boosts productivity. The firm contends that when people enjoy what they are doing, they have a better attitude and the quality and quantity of their work increases. LuCreative has a very social work environment with weekly team nights at Sheffield’s top bars and restaurants, company activity days and R&R getaways and believes that these social events give people the freedom to relax and have fun.


There is an excellent quote by Brian Tracy, “Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it.” At LuCreative the firm encourages people to work together towards a common goal to help take the company forward. “The best results come when people work as a group rather than as individuals,” said a company spokesperson.


LuCreative argues that communication is the cornerstone of a successful business. The firm’s management operates an open door policy to allow easy communication with contractors. A failure to communicate can leave people feeling uninvolved and unimportant. LuCreative believe when developing a culture, it’s imperative to talk and have open communication.


LuCreative believes that it is vital to offer benefits. The firm has adopted a strong recognition and reward culture, offering frequent bonuses, incentives and prizes for top performers. “It’s important that people feel appreciated for their efforts and that they are adequately rewarded,” commented a company spokesperson.

LuCreative has big goals for 2018, and they believe its strong company culture will be pivotal to achieving its goals.

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